Victoria Cooper (Freelancer)

Director/Partner, Digital

Based in Glamorgan

Joined 8 months ago (joined 02/07/2009)

Status: Available now

Career History

01/03/2009 - Ongoing	Freelance Marketing Consultant, M4 Marketing , Glamorgan I am currently working as a Freelance Marketing Consultant under the heading M4 Marketing (www.m4marketinguk.com). I set up my own website and am working with a number of clients to provide different elements of their marketing strategies. Since doing this I have gained further experience of marketing, PR and digital marketing strategy development, market research and competitor analysis, customer profiling and market segmentation as well as specific campaign development, implementation and measurement.

01/06/2006 - 01/12/2008	Marketing Manager - Intelligent Transport Systems, Atkins, Cardiff I began work for Atkins in June 2006 at Traffic Wales where I developed a communications strategy; implemented a new website (which involved its creation with the use of a Content Management System and the population of content) which within 2 weeks had over 1500 members and 1000 hits per day; created and updated a number of brochures and information leaflets, and; prepared for and organised Traffic Wales’ presence at a number of industry specific events for 2007. I was responsible for all marketing activity in Traffic Wales. Following this, I moved into another area of the Atkins business and was responsible for all marketing activities for the ITS (Intelligent Transport Systems) division. This role involved developing a marketing strategy aimed at maximising Atkins presence in the ITS market as well as maximising the ITS presence within Atkins. To achieve this, I managed a client facing e-newsletter; was responsible for the upkeep of the ITS section of the company website; was responsible for the ITS section of the company Intranet, and; created a range of materials including brochures, editorials, adverts and posters as well as representing the ITS division in the wider Atkins marketing community. I was also required to manage Atkins relationship with the press and a range of stakeholders.

01/06/2004 - 01/12/2008	Marketing Director, Synapse Data Solutions Ltd., Cardiff I was a major shareholder and Director in an Internet Development Company, Synapse Data Solutions Ltd for over 4 years along with my two business partners. The company grew steadily in this time and I oversaw all marketing activity, in addition to assisting with other areas (project management, accounting, sales and business development). I also devised and implemented a number of on and offline marketing campaigns as well as helping clients to develop and implement their own marketing initiatives.

01/01/2004 - 01/12/2008	Marketing Manager, Emag Solutions Ltd., Cardiff My role as Marketing Manager gave me tremendous experience in a variety of different areas of marketing and business development. Whilst with eMag Solutions Ltd, I developed internal and external communications strategies, produced collateral for all parts of the marketing communications mix and made resources available to other sales and marketing staff; developed and implemented a PR strategy, implemented and managed a website and eCommerce system, devised lead generation and monitoring systems; created campaigns and adverts to support them (both on and offline); have been published across a range of websites, trade journals and magazines and arranged a number of corporate events. I have successfully implemented all of the above as well as effectively recruiting and managing a team to support me. In addition to the above, I was responsible for developing key accounts in order to grow the electronic discovery arm of the business as well as developing a support mechanism for the telesales support staff which included training, online materials and specific campaigns to support them in reaching their monthly sales targets.

Relevant Skills & Experience

Skills
Budget responsibility, Management of people, Managing a team, Pitching, Press Releases, Senior level contact with clients.

Sector Experience
Business to Business, Consumer, Corporate Affairs, Internal, Marcomms, Media Relations, Public Affairs, Public Sector.

Professional Qualifications & Membership

Qualifications
Business Studies Related Degree, M A Professional Development.

Professional Membership
None Specified.

Education

None Specified.

About Me

Not Specified.

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