| 01/02/2010 - 31/01/2010 | Marketing Communications Manager, Corus, Scunthorpe
I was asked to stay on at Corus following a year-long fixed term contract responsible for the Internal Communications team. I am now the Marketing Communications Manager, with responsibility for all external communications. I work on this contract on a 3-days a week basis.
The purpose of this role is to develop effective marketing communications, in support of the business' commercial strategy, thus contributing to its financial success.
To provide professional advice, direction and implementation of targeted market communications programmes.
Principal accountabilities
• Working closely with the sales and marketing teams to deliver effective market communication,s including: advertising campaigns, brochures, new media, conferences, seminars and development of the existing website.
• Develop a co-ordinated contact strategy.
• Prepare and manage a detailed annual marketing communications plan to support the commercial team's objectives.
• Brand management – ensuring full compliance with Corus brand guidelines and consistency of style and tone of voice in both printed and online media. |
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| 07/02/2009 - 31/01/2010 | Internal Communications Manager, Corus, Scunthorpe
I was responsible for managing and developing employee communications in order to increase staff motivation and engagement across multiple sites in the UK, Netherlands and France.
Main responsibilities
• Lead, monitor, motivate and develop a team of internal communications channel managers and executives.
• Delivery of corporate and divisional messages into the business so that all employees are aligned to business strategy
• Effective communication of the cultural change programme.
• Development of employee surveys etc
• Measurement and monitoring of all activity to ensure it adds value to the business, communicates key messages and helps to improve employee engagement
• Responsible for the roll-out of vision and values & beliefs.
• Budget management
• Leading the development of the intranet, maximising the use of this channel and identifying new technologies to improve communication
• Managing all internal newspapers and newsletters to ensure consistency of messages, brand and style, including a fortnightly tabloid paper.
• Accountable for all major events e.g. management conferences, exhibitions etc. |
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| 01/04/2008 - 06/02/2009 | Head of Small Business, Kingston Communications, Hull
Responsible for launching new products into the SME market, with sales predominantly online. I was also responsible for a small telesales team.
Key Achievements
• Achieving sales of new product lines.
• Leading and motivating a small telesales team.
Prime Responsibilities
• Implementation and management of an effective sales and marketing strategy to deliver both lead generation and increased sales.
• Successfully launching and generating demand for a suite of new products and services.
• Create and implement an effective customer contact strategy, identifying target groups and maximising the effectiveness of customer contact.
• Monitor, review and report on the ROI of campaigns.
• Leading, managing, measuring, motivating and developing the telesales team to maximise commercial performance.
• Establish and manage the communications budget to support the required activity |
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| 01/04/2005 - 31/01/2008 | Head of Marketing Communications, Kingston Communications, National Role
My remit was to deliver effective marketing communications to both existing customers to retain and grow a satisfied, loyal base and highly targeted prospect campaigns.This role covered all of the KC business markets (from national SMBs through to corporates and wholesalers).
Key Achievements
• Commenced delivery of a digital strategy – further developing our web capabilities, and driving online sales. This was a major step forward for the KC brand, which had historically stayed away from less traditional marketing methods.
• Leading and motivating a highly reliable team, which constantly received positive feedback from our internal customers and suppliers.
Prime Responsibilities
• Implementation and management of an effective marketing communications strategy to deliver both lead generation and increased brand awareness.
• Create and implement an effective customer contact strategy, identifying target groups and maximising the effectiveness of customer contact.
• To continue the transformation of KC into a converged communications, IT and internet services business within the SMB segment.
• To successfully establish KC as the brand ‘you can count on’ – a Trusted Expert.
• Monitor, review and report on the ROI of campaigns.
• Leading, managing, measuring, motivating and developing the marketing team to maximise commercial performance.
• Establish and manage the communications budget to support the required activity.
• Develop close and effective relationships with external agencies in order to support delivery of the communications strategy.
• Develop strong internal relationships with business development, sales channels and product management in order to optimise marketing performance, profitability and the customer experience. |
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| 01/04/2004 - 31/03/2005 | Head of Marketing Services, Kingston Communications, Hull
My role covered planning, implementation and control of all communications programmes for customer acquisition, upsell and retention. It also focused on communication with all internal and external stakeholders.
I was responsible for 6 teams: business marketing, consumer marketing, retail sales, PR, online services and internal communications.
Prime Responsibilities
• Plan and implement an effective communications strategy to support the achievement of sales targets.
• Initiation and development of internal communication programmes
• Brand custodian.
• Define, manage and monitor results of all communications campaigns
• Identify, generate and exploit opportunities for publicity in key media.
• Lead, monitor, motivate and develop the teams.
• Develop and maintain effective relationships with agencies to ensure maximum benefit to the business. |
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| 01/04/2003 - 31/03/2004 | Head of Marketing Communications - Consumer, Kingston Communications, Hull
My role covered planning, implementation and control of all communications programmes for residential customer acquisition, upsell and retention. I was also responsible for the retail sales presence.
Prime Responsibilities
• Plan and implement an effective communications strategy.
• Brand custodian.
• Define, manage and monitor results of all communications campaigns.
• Lead, motivate and develop both the communications and the retail sales teams. |
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| 01/06/1999 - 31/03/2003 | Head of Sales & Marketing, KIT (part of KCOM Group plc), East Yorkshire
Working for the broadband TV division of KCOM from its inception, I was responsible for 3 teams: marketing, telesales and retail. In addition, I managed and developed third party relationships such as Sky, video-on-demand suppliers and channel providers and supported the advertising sales function in their sales proposition.
My main objectives were to increase the awareness of KIT within all relevant markets (including the trade press and potential investors); to generate very high volume sales enquiries; to gain new customers and increase the spend of existing customers.
As a member of the core start-up team I was responsible for the recruitment of staff and setting up of processes and procedures for the marketing, customer services and sales functions.
Key Achievements
• Managed and developed the main shirt sponsorship contract with local Super League Rugby Club (Hull FC) in order to gain maximum brand exposure and also to gain opportunities for business sales through networking and affiliate marketing programmes.
• Achieved brand recognition of 97% (on-street, unprompted survey).
• Cited as one of the ‘42 under 42 senior executives to watch’ in the Yorkshire Business Insider, Dec 2002.
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| 01/06/1996 - Ongoing | Committee Member of the Humber Branch of the CIM, , Hull
I have been actively involved in committee of the local branch of the Chartered Institute of Marketing for many years. |
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| 01/12/1994 - 31/05/1999 | Group Marketing Manager, AIM (now IRIS and ITIM), Hull / London / Leeds / Edinburgh
A group of 4 leading B2B software companies, providing management control solutions to various vertical markets (retail, legal, warehousing, local government, corporate debt collection departments and financial institutions).
I managed a centralised marketing function across the 4 business units (based in 3 locations) and ran a small telesales team.
Reporting to the Group Managing Director, I was involved in the development of business development plans for the entire portfolio, addressing new markets and product opportunities.
My brief was to develop the market-leader image that the company had established and deliver and monitor sufficient quality leads for the national sales teams.
I was also responsible for identifying, developing and managing the relationship with all key influencers and suppliers, such as IT consultants, trade press and 3rd party software houses.
Key Achievements
• Responsible for increasing the leads generated for the retail & warehousing division by more than 500%.
• Introduction, building and on-going maintenance of a website.
• Implementation of a new corporate branding strategy.
• Orchestrated the integration of the 4 disparate companies (in 3 locations: Hull, Leeds and Edinburgh) into one group-wide, centrally-based function.
• Introduced an internal communications campaign – including the launch of a monthly staff newsletter. |
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