Freelancer #10940
Account Manager, Marketing Services
Based in Edinburgh, East Lothian
Joined 1 month ago (joined 02/10/2008)
Status: Available now
Career History
| 01/03/2008 - 26/05/2008 | Project Manager (contract position), Oxygen Medical Aid, Cape Town, South Africa
• Project managing one of seven work streams involved in restructuring the joint venture (JV) agreement between Oxygen Medical Scheme and Old Mutual Financial Services Provider (Old Mutual South Africa is the largest financial services provider in Southern Africa)
• This involved producing a business plan to operationalise the JV agreement, which included drawing up Standard Operating Procedures (SOPs), Service Level Agreements (SLAs) between the various stakeholders, identifying Management Information Systems (MIS) to track the performance of the SOPs and SLAs, identifying resources required to operationalise the JV, etc.
• Considerable time was spent identifying and meeting with current and potential stakeholders to assess their present and future involvement, gaps in current processes and communication streams and recommendations to address these.
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| 01/04/2006 - 28/02/2008 | Marketing Manager, Cape Grace, Cape Town, South Africa
• Brand manager
• Strategic marketing and communications planning
• Managing the marketing and PR budgets
• Managing and directing 4 external international PR agencies
• Briefing and overseeing 2 design agencies
• Copywriting and copy checking as and when necessary
• Overseeing the activities and performance of the PR Executive
• Providing strategic marketing and PR direction for Cape Grace's 3 outlets: onewaterfront restaurant, Bascule bar and The Spa at Cape Grace
• Supporting the sales team in achieving the targeted revenue budgets
• Development of all necessary hotel and sales printed collateral
• Planning, coordinating and implementing online promotional programs
• Planning and overseeing web advertising
• Overseeing the coordination of press trips
• Maintaining and developing the eCRM system and databases for regular e-communication
• Generating regular email communications such as newsflashes, announcements and promotions
• Developing relevant packages, receiving operations input, and costings from GM
• Compilation of a monthly report overview
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