Prity Patel (Freelancer)
Senior Account Executive, Public Relations
Based in London (Greater)
Joined 6 months ago (joined 10/03/2010)
Career History
| 02/07/2008 - 17/10/2009 | PR Executive, Axa Insurance, London
- Drafting and distributing marketing proposals and press releases.
- Updating the intranet.
- Dealing with media complaints.
- Maintaining regular contact with insurance trade, national and regional media; organisation and planning of interviews and meetings.
- Organising photo shoots, interviews etc.
- Review of newsworthy events to identify opportunities for comment.
- Review of forward features to identify contribution/comment opportunities.
- Providing timely proactive and reactive media handling advice.
- Managing the production and distribution of marketing materials.
- Supporting the Senior PR Manager.
- Diary management.
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| 17/09/2007 - 30/06/2008 | Senior Account Executive, Cathy Beck Communications, London
- Liaising on a daily basis with clients and the media
- Working on marketing proposals and press releases.
- Implementing marketing campaigns.
- Researching new websites and publications for potential collaborations.
- Setting up promotional partnerships.
- General Admin duties – handling purchase orders, updating databases and client information etc.
- Prepare regular client reports and attending client meetings.
- Finding unique ways to deliver the PR message through the use of social networking, email/viral marketing, stunts etc.
- SEO
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Relevant Skills & Experience
Skills
Budget responsibility, Pitching, Press Releases, Senior level contact with clients.
Sector Experience
Business to Business, Consumer, Financial, Marcomms, Media Relations.
Professional Qualifications & Membership
Qualifications
PR or Marketing Degree.
Professional Membership
None Specified.
Education
None Specified.