Adam Howard (Freelancer)
Account Director, Public Relations
Based in Clitheroe, Lancashire
Joined 39 months ago (joined 18/11/2008)
Status: Available now
Career History
| 21/01/2008 - 07/10/2008 | PR Account Director, Golley Slater, Leeds
Responsibilities included:
- strategic planning and management of national and regional accounts
- identifying and delivering added value services to clients across our business offering
- managing financial performance and ensuring profitable running of accounts
- establishing and maintaining journalist relationships
- seeking of new business opportunities through networking and marketing activity
- writing new business proposals and pitching
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| 01/03/2007 - 19/01/2008 | PR Account Director, AKA PR, Skipton
Responsibilities included:
- development of new credentials and proposal documents
- development of new appraisal scheme
- strategic planning and management of accounts
- planning and implementing regional and national communications campaigns
- developing consumer and key trade journalist relationships, organisation of media trips to national magazine groups including IPC and National Magazines
- identifying and securing organic growth opportunities
- monitoring and evaluating account performance
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| 01/06/2001 - 01/03/2007 | PR Account Director, Robson Brown , Manchester / Newcastle upon Tyne
Responsibilities included:
- strategic planning and management of current accounts
- planning and implementing regional and national communications campaigns
- writing proposals for and managing events for clients
- building positive relationships with key trade and consumer journalists, extensive media liaison and pro-active media targeting
- developing client relationships and extensive client liaison
- managing on-going account performance against strategy and budget
- managing financial performance and ensuring profitable running of accounts
- monitoring and evaluating performance, results and activity
- seeking new business opportunities
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| 01/12/1998 - 01/04/2001 | PR & Communications Manager, Yates Group plc, Bolton
Responsibilities included:
- management of Relationship Marketing Manager and PR Assistant
- the planning and implementation of PR strategy for the Yates’s Wine Lodge and Ha!Ha! Bar & Canteen brands
- management of PR agency, fee and PR expense budgets
- management of three internal support staff
- dealing with day to day media enquiries, both consumer and trade
- development and updating of brand website
- organisation of annual group conference
- research and copy-writing of corporate and employee newsletters
- development of third party media promotions
- management of direct mail campaigns
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Relevant Skills & Experience
Skills
Budget responsibility, Crisis Management, Management of people, Managing a team, Pitching, Press Releases, Senior level contact with clients.
Sector Experience
Business to Business, Consumer, Media Relations.
Professional Qualifications & Membership
Qualifications
Business Studies Related Degree, Post graduate PRCA Diploma in International Public Relations.
Professional Membership
None Specified.
Education
| 01/09/1993 - 01/06/1994 | West Herts College
Post graduate PRCA Diploma in International Public
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| 01/10/1991 - 01/05/1993 | University of Northumbria
HND Business Studies
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About Me
Welcome to Adam Howard PR.
If you’re looking to raise your brand’s profile, public relations is an effective tool for getting your message through to the right people via the media, at a fraction of the cost of traditional advertising.
Whether you’re looking for a short-term consultancy to boost in-house strategy, help with a launch project or a long term public relations programme, I can help.
I have over 14 years experience in PR having worked with agencies in London, Manchester and Leeds. My experience lies specifically in the home furnishings and lifestyle, residential and commercial property, licensed retail, professional services and leisure sectors, however during my career I’ve worked on campaigns ranging from mobile communications to chocolate, armed forces recruitment to office furniture.
How it works…
Typically the starting point for any project is ensuring that I immerse myself fully in your product or service, as well as your culture and business philosophy.
I’ll then develop a range of key messages with which to target your specific audience, whether they’re customers, investors or suppliers. I then develop a list of journalists and media that are best placed to reach them which may include newspapers, specialist trade press, glossy monthlies as well as TV and radio.
Now the work really begins. I’ll develop a plan of activity designed to spark the interest of key journalists. This will include writing and distributing press releases, talking to journalists, arranging interviews and scouring the news for relevant industry developments for your spokesperson to comment on.
No nonsense approach…
I believe in dealing in an open and transparent manner, and as well as receiving solid and robust advice, you’ll receive monthly activity and coverage reports, so you know exactly what I’ve been doing and what the results are.
In addition to offering media relations, Adam Howard PR can also offer press office / media enquiry handing, copy writing and speech writing.
I am happy to work on either a monthly retainer basis, an hourly or day rate, or on an ad-hoc project basis…so there’s a solution and a service for any budget or timescale.