Ada Ngoforo (Freelancer)
Senior Account Executive, Marketing Services
Based in London (Greater)
Joined 26 months ago (joined 09/12/2009)
Status: Available now
Career History
| 16/06/2008 - 23/12/2009 | Communications Executive/ Assistant Editor , London Fire Brigade Welfare Fund, London
The London Fire Brigade Welfare Fund is a stand alone membership organisation set up to encourage & serve the sports, social & recreational interests of its members.
www.lfbwelfarefund.com
My role involved designing and branding all the Welfare Fund communications material like the monthly newsletters, changing and seeing to the implementation of the new design of the
Welfare Fund’s quarterly magazine.
Putting together a design concept the Welfare Fund Website.
I am in charge of managing the content of the website.
All the work I have done is on www.lfbwelfarefund.com
Saw to the publicity of our event on various radio stations like smooth radio and also got sponsorship for our events.
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| 02/01/2004 - 01/05/2007 | Senior Sales and Marketing Executive , AMM Publishing Limited , London
Sales Executive for a publishing company
Selling advertising slots for a travel magazine and a Financial handbook to companies worldwide
Pitching Marketing directors from the finance industry, e.g. Telekurs financial, Bloomberg, Reuters etc. companies that specialise, in reference data, market data, Systemic risk, asset management, fund management. etc
Office based Accounts which includes the use of Sage Accounting System
Managing the development of the company’s products, this involves me putting together marketing plans and strategies for the company and researching into the best way to market the products.
• Currently building the company’s subscription database.
Just completed a project, which involved me designing the classified advert section for the Travel IQ magazine as well as revamping and redesigning the media pack for the magazine.
I have also been able to sign a contract with some of the largest bookstores in UK, to get Travel IQ on newsstands.
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| 01/07/1999 - 01/12/2003 | Marketing Executive (internet) / Conference Organi, Nayatronix Group LTD , London
Managing the growth and development of existing customer focused propositions; to meet the customers’ needs, whilst also achieving the targets set by the business.
Organizing Senior Management level Training Courses for clients all over the world e.g. Estonia, Saudia Arabia and Japan etc.
Marketing of the courses e.g. by e-mail communication and direct marketing etc.
Development and marketing of a new training website and also all the training courses.
Devising new methods of marketing the courses.
• Supervising the successful running of the courses and making sure the delegates are fully satisfied.
Working closely with the Corporate Marketing team to develop programs that enhance and build the brand
Preparing and executing training programmes and reporting back on direct marketing campaigns.
Project Managing corporate and internal events.
Arranging accommodation requirements for overseas visitors.
I was also in charge of marketing the courses over the internet, Which entailed me having to manage mailing lists and making the site more user-friendly
In charge of Collection and analysis of visitor information
In charge of filtering available information to ensure reliability.
Carried out in depth competitor analysis online presence and also tracking future changes on competitor’s websites or products and services.
In charge of planning, purchasing, designing and delivering visually captivating messages to enhance brand awareness.
Co-ordinated a number of successful training programmes for a minimum of 60 delegates per course
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Relevant Skills & Experience
Skills
Budget responsibility, Pitching, Press Releases, Senior level contact with clients.
Sector Experience
Business to Business, Financial, Marcomms, Not for Profit.
Professional Qualifications & Membership
Qualifications
Business Studies Related Degree, CIM Diploma, PR or Marketing Degree.
Professional Membership
Member of CIM.
Education
| 01/05/2008 - Ongoing | CIM Chartered Institute of Marketing
Professional Diploma in Marketing
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| 02/02/2000 - 02/02/2003 | London Metropolitan University
BA in “Marketing and Law
Topics:
Integrated Marketing Communications
Principles of Marketing
Marketing Planning
Public Relations
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About Me
I am a dynamic, self- motivated individual who works on my own initiative as well as being a valuable team player. I have the ability to communicate at all levels and a willingness to be judged on results. I have cultivated relationships with customer base in the training industry, re-establishing company, products and services, as well as uncovering new customer needs. I thrive in a hectic working environment, I am able to meet deadlines efficiently, and have an aptitude for organization and presentation
Key Skills
• Effective management skills
• Ability to allocate and administer tasks
• Excellent team leading skills
• Proficiency in the use of SAGE (Accounting package)
• Excellent telephone manner
• Proficient in the use of Microsoft suite of products
• Efficient and effective operation and communication skills
• Vast experience in customer facing roles
• Keen eye for detail
• Project management skills
• Excellent Internet marketing skills
• Effective interaction at all levels of the organisation, decision-making and personal 'presence'.
• CIM Professional Diploma in Marketing