| 01/04/2009 - 10/06/2009 | Freelance PR Consultant, Fierce PR (my own outfit), London
Please see: http://www.linkedin.com/pub/caroline-tarbett/0/634/715
I am a freelance B2B PR specialist operating in South East London helping companies like yours manage their busy workloads. I have been working in PR for over 12 years and have worked for some amazing brands such as Microsoft (four years), Sony (two years) and Google (UK launch).
After a number of years working in agencies I am now a freelance specialist, working in-house for a variety of companies and for agencies in a variety of short-term roles.
Freelance Services
* Campaign support for busy teams
o Digital campaign advice and implementation
o Press release writing
o Media relations - story placement, features pitching, pitch development, press list development, advice on targeting
o Analyst relations - advice on targeting, analyst pitch development, scheduling and attending briefings, report tracking
o Events management and co-ordination
* Writing services
o Opinion articles / bylined articles
o Website copy
o Marketing copy
o Blog creation and management
o Press releases
o White papers
o Annual reports
* Strategic consultancy
o Developing PR strategy
o Creative campaign development
o Success in campaign delivery
o Measurement.
My rates are competitive and flexible; calculated depending on the nature of your project and your individual needs. Whilst I have chosen, in recent years, to specialise in technology, I have wide-ranging business knowledge and experience working for a range of organisations, including a number serving the education sector including Brunel University (running UK campaign covering 12 faculties).
Caroline Tarbett Biography
I have been working in PR for 12 years for some of the biggest global brands and some of the most exciting technologies. In my time I have been lucky enough to be involved in the launch of Google, eBay UK and Directline.com and worked for Microsoft for four years at August.ONE.
During my time working for Microsoft I launched Microsoft Office XP and Windows XP to the market, as well as running successful campaigns across 13 areas of Microsoft's business. In terms of my most recent permanent role, I was on the management team at Racepoint Group, I helped to run a portfolio of 26 technology clients across a number of different sectors. I had particular responsibility for Racepoint Group UK's portfolio of telecoms and mobile clients including Taptu, Gameloft and Veveo and, most recently, in addition to the listed clients, supported ARM and Mozilla at Mobile World Congress 2009 (MWC 2009).
I have a particular interest and expertise in digital media / influencer relations; managing social media and digital campaigns across a wide variety of campaigns including the management of Taptu's corporate blog for MWC 2009 and having run a highly successful, 100 per cent digital PR campaign for BT Podshow, promoting BT's portfolio of digital TV initiatives. I am a passionate evangelist for the value of digital marketing and its complimentary value within a more traditional marketing environment.
I have broad marketing experience having spent a year working at integrated marketing agency, Banner, and having run broad and sector-specific marketing campaigns for many of the companies I have worked for. One notable example was a direct marketing campaign developed to target the mobile and telecoms sector during Mobile World Congress 2008 and 2009 which involved the development of tailored ideas and insight, designed to excite and inspire marketing directors around the role of digital skills within traditional PR campaigns, and which resulted in client acquisition.
If any of this interests you please don't hesitate to get in touch or check out my recommendations on LinkedIn http://www.linkedin.com/pub/caroline-tarbett/0/634/715.
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