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Latest PR & Marketing News

Source: Marketing Week

Newspaper sites see uplift

Newspaper websites benefitted from an uplift in traffic in October but Times Online saw the smallest percentage rise out of those publishers posting ABCe figures.

Sony Ericsson MD to depart for headset company

Sony Ericsson UK managing director John Harber is understood to be leaving the company to join headset venture Aliph. Its UK sales director Nathan Vautier is expected to step into his vacated role in the New Year.

DMGT undertakes £100m cost-cutting plan

Daily Mail & General Trust is undertaking a £100m cost cutting programme. It comes as the company reported a 9% fall in adjusted profits before tax to £262m in the 12 months to September 28.
View more news from this source

Source: Profile Extra

CIPR Diploma graduates

Complete listing of students who have recently completed the Diploma.

Face values

Professionals are likely to fall into the chasm between promotional and defensive reputation management in the coming months, George Pitcher predicts.

How do you know where you’re going?

It’s no one else’s job to know your audiences so research is a key skill for internal communicators, Liam FitzPatrick says.
View more news from this source

Source: Brand Republic

Five review under way as consultants move in

LONDON - Five has selected independent consultants Eden McCallum to assist the broadcaster to carry out a "root and branch" review of its business.

VBS launches knife-crime campaign

LONDON - Viacom Brand Solutions, the sales house for MTV, VH1 and Nickelodeon, has launched an anti-knife ad campaign through a partnership with the Home Office.

Warner Brothers appoints Cochrane as UK group marketing chief

LONDON - Warner Brothers has appointed outgoing Channel 4 marketing head Polly Cochrane as group marketing director for its UK division.
View more news from this source

Source: Freelance UK

Freelance journalist on BNP list

Media freelancer axed after being named as a member of the far-right.

Innovators await cheaper trademarks

Hefty cost cut will aid entrepreneurs, logo designers and brand marketers.

'Fashion skills not being tailored to jobs'

The most colourful creative sector says its new practitioners fail to cut it.
View more news from this source

Source: E-consultancy - Online PR

Sun Microsystems axes 6,000 staff, digs PR hole, jumps in

Is the press release terminally ill? After seeing how Sun Microsystems ‘announced’ a batch of layoffs I’m starting to think that it might be. Sun has axed up to 6,000 of its workforce, or as much as 18% of total headcount, as part of a plan to reduce annual costs by $800m.Given the economic climate this is understandable, but rather than being upfront about it Sun has chosen to bury the bad news among marketese and feelgood sloganeering.

Using Twitter for customer service

Microblogging service Twitter is not only useful for online marketers, or to link to interesting blog posts; it can also be an effective customer service tool. Rebecca on SEOmoz has provided an interesting case study describing how Comcast used Twitter to solve an issue for her; something other companies can potentially learn from.

Bit.ly: the rockstar URL shortening tool

One of my new favourite web tools is called bit.ly, a kickass URL shortener with a difference.
Essentially, bit.ly is, backed by the interesting folks at Betaworks, is a next-gen version of TinyURL, replete with some advanced features that you might find useful.And where TinyURL has stood still, bit.ly has innovated...
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